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Information for Sellers

Selecting an Agent

The most important decision when Selling your home is selecting the right person to represent you and your property.

The job of your Sales Associate is to support you throughout the home selling process, helping you get the best price for your home.

Your Century 21 Sales Associate will explain the process of selling your home, and familiarize you with the various inspections, documents and procedures that you will experience throughout the transaction.

Tips For Selecting an Agent

Your Real Estate Professional should be:

  • Aware of the complicated local and state requirements affecting your transaction.
  • Effective in multi-party, face-to-face negotiations.
  • Highly-trained, with access to programs for continued learning and additional certifications.
  • Resourceful in attracting the largest possible pool of potential buyers.
  • Knowledgeable in the technology resources that facilitate the transaction.
  • Assisted by a fully-staffed marketing department.
  • Supported by professional legal counsel.

Developing a Marketing Strategy

In order to sell your home quickly and on with the best possible terms, it's necessary to prepare your home for the market. This process includes:

  • Deciding when to put your home on the market.
  • Establishing a strategic price based on recent comparable sales, local market conditions and your motivation to sell.
  • Estimating probable net proceeds.
  • Advising you on how to make your home more appealing to potential buyers.

Marketing Your Property

  • Ordering a "FOR SALE" sign to be placed prominently on your property.
  • Installing a lock box to make it easy for agents to show your home.
  • Submitting your home to the regional Multiple Listing Service for immediate exposure to the real estate community.
  • Arranging Sales Associates in the area to tour the home.
  • Developing a flyer/brochure highlighting the features and benefits of your home.
  • Promoting your home at the appropriate Association(s) of REALTORS┬« for maximum exposure to other cooperating agents.
  • Holding open houses when appropriate.
  • Contacting your neighbors to promote the property.
  • Advertising your property on our regular office schedule meetings.
  • Featuring your property on our web site and REALTOR.com.
  • Asking clients and colleagues if they know of possible buyers.

Managing the Transaction

You'll appreciate having a strong advocate on your side during the transaction!

Negotiating the Offer

Your Sales Associate will immediately present and explain all offers to you. You will be able to accept, reject, or counter any offer presented. During the negotiation process, your Associate will leverage their experience and skills to advocate your interests:

  • Reviewing the contract and obligations before you sign.
  • Explaining how contingencies and release clauses work.
  • Protecting you from signing a "blank check" for unknown problems or repairs.
  • Defining legal disclosure requirements.
  • Orchestrate the offer process for "back-up" offers, if necessary.

Throughout the negotiation, your Sales Associate will provide you with a professional, objective point of view; but the final decision of accepting an offer is yours.

After the Offer is Accepted
Once an offer is accepted, your Sales Associate will manage all the details to make the process as stress-free and efficient as possible:

  • Staying in contact with the buyer's agent to ensure a smooth escrow.
  • Following up on the progress of the buyer's loan.
  • Monitoring all contingency removal deadlines.
  • Assisting you if a conflict with the buyer arises.

Finalizing and Closing the Transaction

Finalizing the process includes reviewing all closing documents and ensuring both parties have copies. When the transaction has closed, your Sales Associate will deliver the closing check to you and the keys to the new owner.

 

 

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9 locations

Century 21 Alliance

1057 College Ave
Santa Rosa, CA 95404
707-577-7777

century21 northbay alliance

823 Grant Ave., #C
Novato, CA 94945
415-898-4500

century21 northbay alliance

8782 Lakewood Drive
Windsor, CA 95492
707-838-6681

century21 northbay alliance

435 Healdsburg Ave
Healdsburg, CA 95448
707.433.4404

century 21 classic properties

6601 Commerce Blvd
Rohnert Park, CA 94928
707-585-2100

century 21 valley of the moon

6580 Oakmont Drive
Oakmont, CA 95409
707-539-3200

century 21 wine country

561 Broadway
Sonoma, CA 95476
707-938-5830

century21 northbay alliance

18983 Hartmann Rd. #5
Hidden Valley Lake,
California 95467
707-987-3800

century21 northbay alliance

9960 Highway 53
Lower Lake, Ca 95457
707-994-7100

 

 

 

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Office Locations:

Santa Rosa
Windsor
Oakmont
Hidden Valley Lake
Middletown
Rohnert Park
Sonoma
Marin

Tel: 707-577-7777
Fax: 707-544-5284

Links:

Connections
Hope Now
Making Home Affordable
Online License Training

Santa Rosa Real Estate
Windsor Real Estate
Oakmont Real Estate
Sonoma Real Estate
Rohnert Park Real Estate
Healdsburg Real Estate

 

Century 21 Real Estate LLC supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. CENTURY 21® and the CENTURY 21 logo are registered marks licensed to Century 21 Real Estate LLC. All other trademarks and service marks are the property of their respective owners. Neither Century 21 Real Estate LLC nor any of their respective franchisees affiliated companies provides any product or service described herein. Not all products and services are available in all states. All products and services are provided by the applicable service provider described herein.

Corporate Headquarters: 1057 College Ave, Santa Rosa, CA 95404
Hours of Operation: Monday - Saturday 9:00am - 5:00pm, Sunday 9:00am - 3:00pm

At Century 21 NorthBay Alliance, we service all types of real estate in Santa Rosa, Sonoma County, Sebastopol, Oakmont, Petaluma, Rohnert Park, Cotati, Sonoma, Lake County, Petaluma, Guerneville, Healdsburg, Cloverdale, Forestville and the entire Sonoma Valley Wine Country. Our Realtors and Real Estate Agents, live and work in Sonoma County which is located in the North Bay Area of California. The type of real estate offered ranges from single family homes, condos and townhouses, to vineyards, land, ranches, lots, units, commercial property and more. If you are thinking about relocating to our area, contact our relocation department and we can help you sell your current home and find a home in the beautiful wine country.

 

 

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